Thinking More Deeply Question

1. All kinds of typefaces portray a different mood whether it is calming, scary, neutral or exciting. Helvetica font is an example of a neutral font. It is a very basic, standard font that has easy to read lettering and it is evenly spaced. When I see a font that has very large block looking letters, then I will assume that it is representing something important. It draws immediate attention to the viewer and pulls them in. Typefaces vary depending on what mood you are trying to achieve. If you write something important like a resume, you would want to use a font that is professional looking and easy to read. However if you want to make something like a flyer for an upcoming Haunted House then your lettering would want to possibly be jagged, sharp looking and bold to show that it is scary.