Logos and Brands Notes

Logos and Brands Notes

• Brand is the perceived image in a corporation. 
• The audience completes a brand through an emotional reaction with it
• When people use the products they connect to the brand emotionally. 
• Corporate identity is comprised of the visual aspects that form the brand 
• close attention is paid to executing a consistant experience for the viewer
• The coporate identity includes strict usage of colors font families graphic elemets and other guidelines usually detailed in a coporate identity guide 
• A logo is for identification
• We create logos as vector art because it is flexible, powerful and easy edited.
• Logos need to be simple and have good clarity
• Avoid thin lines and accents that may vanish at smaller sizes
• Focus on a strong figure ground compostion and relationship with logo elements 
• Creating a logo design requires many phases
• If you have line art in your logo make sure it is thick enough
• Logos need to be describable